Advance trend numbers for spring radio ratings in the Miami market, leaked to RAW STORY, reveal that liberal talk posted hefty gains against the once-indomitable Rush Limbaugh.
In particular, The Ed Schultz show actually passed Limbaugh among the 25-54 age range in the nation's twelfth largest radio market. Schultz scored a 3.4 rating to Limbaugh's 3.2, climbing 1.1 ratings points from the winter figures.
“In his own backyard, how can Limbaugh lose to a liberal talker? What am I doing with a 3.4 and he’s sitting with a 3.2?” Schultz asked RAW STORY in a telephone interview this morning. “We come a long way from being the poor little guy from North Dakota.”
Advertisement
Al Franken, whose Air America program runs head-on with Rush in the noon to 3 p.m. slot, also made strides, posting 2.1 ratings among 25-64, up from 1.5 in the winter.
Franken could not be immediately reached for comment.
Limbaugh's program is carried by Miami-based WIOD NewsRadio 610; Schultz and Franken are hosted by WINZ, South Florida's Progressive Talk, formerly Fox Sports radio. The two programs posted gains in every single age category.
The numbers do not provide insight into the growth of Air America's drive time host Randi Rhodes, who runs 6-9 p.m. in Miami.
The advance numbers are trends and are not finalized figures. Insiders say trend numbers do not fall, but can increase in the publicly-released finalized numbers.
Some tell RAW STORY that some in the industry have encouraged Schultz to take on Limbaugh in the noon to 3 p.m. time slot. Schultz's program was recently purchased by the former president of Clear Channel Radio and one of the initial promoters of Limbaugh's show.
#
25-54
Mon-Fri. (3p-7p)
WIOD 3.2 to a 3.2...stayed the same..11th overall
WINZ 2.3 to a 3.4...huge jump...13th overall
WIOD (10a-3p) Rush slot 3.2 even...11th overall
WINZ (10a-3p) Franken slot 1.5 to a 2.1....20th
35-64
Mon.Fri (3p-7p)
WIOD 3.9 to a 4.0...9th overall
WINZ 2.1 to a 2.5....21st to 15th
WIOD (10a-3p) Rush slot 3.4 to a 3.4....10th to 9th
WINZ (10a-3p) Franken slot1.5 to a 2.0...20th to 14th
18-34
Mon.Fri (3p-7p)
WIOD 1.8 to a 1.6.....17th...
WINZ .7 to a 1.2...21st..
WIOD (10a-3p)...1.0 to 1.2...20 to 17th
WINZ (10a-3p).... .05 to.9...24th to 21st
